Chubby Lady
Say hello to her, the person Who entered, You see her now? The chubby Middle-aged Lady in clunky boots with
Writer.
Say hello to her, the person Who entered, You see her now? The chubby Middle-aged Lady in clunky boots with
An Ode to The Tombstone I Shouldn’t Love The thing that’s likely to kill me One day, isn’t a wayward
In between time allotted for
Cooking and working and eating and sleeping
He stops and drops the
Research to
Put out my fire, to drag through
Miles of code for cockroaches
Crawling through the cracks.
In all the free time, stolen from
Retirees and stay-at-home mothers (and
Teachers in the summertime),
Volunteers pour batter into
Cupcake wrappers and scrape
Burnt soup from pot bottoms and
Then before bed, troll Walmart for
Polyblend socks on sale
To cover up rotting black toes.
After everything else is done at the
End of the day, kids gather up a
Minute to scrub crayon onto
Construction paper, launch letters
Across a page, piling the notes
For unknown soldiers and old folks
On the counter next to their
Lunch boxes.
#Weekend Work Task 2: Create a Mailing List using #MailChimp
Goal: Start an #email marketing campaign. Use MailChimp’s free service to collect emails of customers and interested potential customers. Then use the list to reach them directly.
This is the perfect weekend to get started on an email marketing campaign if you don’t already have one.
1. Don’t be intimidated by the words “email marketing campaign.” Services like MailChimp and Constant Contact have been around for years and have made email marketing simple and virtually free for small business owners.
2. Start now. If people have signed up for your email list, that means they are already interested in your products or services. Why would you fritter that resource away?
3. Create an account on MailChimp. Why Mailchimp and not Constant Contact? In a word, integration. MailChimp continually ensures its mail product will just plain work with all the leading email, social media and web platforms. It’s hassle free and, in addition, it continually refreshes its templates and designs to keep pace with design standards and trends.
You may be tempted to just import all of your business contacts to MailChimp and start emailing away.
NOPE. It is required by law that you receive express permission by a person to add them to your mailing list. Express permission means it is verifiable. It is required in the terms of use of all email marketing software. You can read more about the importance of permission here.
MailChimp tutorials abound. I like NYCTechClub’s “How To Use MailChimp Tutorial – STEP BY STEP – 2016”, so I’ve posted it here.
Note: This tutorial doesn’t address collecting emails. Collecting emails (via Facebook, your website and beyond) is a separate task.
If you have questions on collecting emails, creating email campaigns or MailChimp in general, drop me a line. I am more than happy to help. … Read on…Weekend Work: Create a Mailing List Using MailChimp
Do you have any question about how to buy a towel when you go to Target?
No. The purchasing process is clear at most brick and mortar stores. Owners display a
price for an item. Shoppers select the item and take it to checkout. They pay and walk out with the item.
How do you know how to price your services?
Potential service customers stop if your purchasing process is too loosey-goosey. The “not knowing” about costs and how payment and services will be exchanged is too big of an unknown for many.
For retail businesses, it’s important that online purchasing is seamless, from impulse to shipping. If a “Buy Now” button takes a buyer to a broken link, that button might as well say “Bye-Bye.”
But for service businesses, the unknowns reside more with the moving parts of services. It’s crucial that you know how you price your services. This requires a knowledge of your clients needs and quirks.
For an family photographer, for example, does the photo shoot cost more if the family has four kids versus two kids? What if they want to include the dog?
For an wedding planner, how does the price differ for a wedding of 200 guests versus 400 guests? What about a destination wedding? Or one where the bride’s sister is doing the flowers?
Try to imagine your client and how their needs arise. Streamline and price your services accordingly.
Do you take checks, credit cards, senior discounts or Apple Pay? Is yours a contract and invoicing structure? Do you require partial payment up front?
Figure out and streamline how you get paid for your services. Then, put that information on the about page of your website.
If not, you may want to consider it. Offering tiered pricing structures widens your audience and has proven to increase a sense of value and control over the services.
If you offer different levels of service, promote this on your website and Facebook page as well.
If you are consulting, contracting (including providing renovating or repair services), or freelancing, chances are you need a contract for your work with a client.
A good contract is written in simple language and includes
Sites online offer templates which can be used as a jumping off point for customizing a contract that works for you and protects both you and your client.
No one wants to under-charge for their services. Or “scare away” a potential client by quoting what seems, to them, to be an unreasonable price.
Do your research and price accordingly.
Incidentally, did you know that under-pricing can actually lead to a lack of #sales? Perception of your services plays a large part in how and what people feel they should pay. This is part of the bigger picture of #communication of brand and value.
If you’d like more information about how to improve your brand and communicate wisely with your target audience, contact me.
#Weekend Work Task 1: Website Review.
Goal: Determine if you have a website, and how that website is working for your business, right now.
No?
Ok.
Customers use a website to answer questions about you and your products or services when you are not there. It’s a must-have.
Not having a website is akin to not wearing pants.
But hey. There’s probably a reason you don’t have one.
The most common one is: I’m so confused and overwhelmed.
Yes. yes. I hear you.
Get on with it.
Here’s your “I-don’t-have-a-website-what-now” task list:
Good.
Conduct your website review. Open an email draft and be ready to type notes to send to your website administrator.
Hey, I think that’s enough for this initial Website Review.
There’s more to think about when it comes to marketing strategy and your website as the face of your business. Is it written for your target client or customer? That’s a topic for another week.
If you have questions or would like further information or support, feel free to reach out to me. I’m here to help. … Read on…Weekend Work for Small Business: Website Review
This morning, I clicked on a video. Instead of the video, I was asked to wait 12 seconds while an ad for local news played.
Boom. Like that, I was gone.
Your customers get distracted. In order to improve customer focus and clear the path for them to your products and services, start with some digital housework.
Your potential buyers and clients want to buy from you!
They’ve made this far: to your website, to your Etsy page, to your social media page. They’ve even signed up for your newsletter.
They read your posts. They clicked on it!
Is there something stopping them or distracting them? Let’s start with a the basics:
If you own a business now, you already got the hint, right?
People use the internet.
You love a challenge. Yet it’s daunting to get all the social media pieces in place, and to do it right. In fact… it can be tempting (shhh) to just pretend the internet doesn’t exist.
We break it down, piece by piece, and work with you. We help you to learn the process as we go along. You know your customers and your business. We know the digital world.
Together we work to clear the path.
… Read on…5 Ways to Improve Customer Focus & Clear a Path to Your Business