#Weekend WorkÂ Task 1:Â Website Review.
Â This Weekend’s Task: Website Review
Goal: Determine if you have a website, and howÂ that website is working for your business, right now.
Do you have a website?
(If yes, skip ahead.)
You need to get a website.
Customers use aÂ website to answer questions about you and your products or services when you are not there. It’s a must-have.
Not having a website is akin toÂ not wearing pants.
But hey. There’s probably a reason you don’t have one.
The most common one is: I’m so confused and overwhelmed.Â
Yes. yes. I hear you.Â
Get on with it.
Here’s your “I-don’t-have-a-website-what-now” task list:
- Decide theÂ URLÂ youÂ want yourÂ website to have. Keep it simpleÂ to speak and spell. Try to claim aÂ .comÂ orÂ .netÂ (.org for NFPs) if you can.Â Pick One.
- RegisterÂ the domain(s) now. UseÂ GoDaddy.comÂ to search and find the best domain name. Pay for it now. Set it upÂ to renewÂ automatically.Â Register.
- Determine your budgetÂ on website build. Consider your own willingness to learn graphic design, SEO tools, website hosting and more.Â Budget.
- If you are determined to skip an investment in a professional design and build DIY (for now),Â start researchingÂ “free”Â website design tools such asÂ Wordpress, Wix and Weebly. None of these are truly free but they will get you started.Â Choose one.
- If you have a budget,Â put out feelers for a website designer and content creator. Start with your local Facebook groups or other area business owners whose websites you love. Ask them who they used and (more importantly) if they were happy with the service.Â Â Contact them.
- Make notes.Â Keep a notebook orÂ Evernote logÂ of what you think your customer wants when they come to your website.Â Add to it whenever you can.Â Organize.
Q. So you DOÂ have a website?
Conduct your website review. Open an email draft and be ready to typeÂ notes to send to your website administrator.
- DoÂ you “Ask them to act”?Â That is, do you haveÂ a call-to-action buttonÂ and/or textÂ on your website where you ask your visitorsÂ to hire you or buy your service? Add it.
- See any brokenÂ linksÂ or missing photos?Â Click them and fix them.
- Read the website for errors and outdated info.Â Send corrections.
- Social media links. If you have social media, these sites need to appear on your website. Link them.Â
- Is your contact form working? Test it.
- Wait… Do you evenÂ have a contact form? If not, add one.
- Do you have an About Page? Do you know whatÂ Mistake No. 1 on Copyblogger’s post “Are you making these 7 Mistakes on Your About Page?” is? Have a look. (So, yes:Â Add an “About” Page.)
Hey, I think that’sÂ enough for thisÂ initial WebsiteÂ Review.
There’s more to think about Â when it comes to marketing strategy andÂ your website as the face of your business. Is it writtenÂ for yourÂ target client or customer? That’s a topic for another week.
If you have questions or would like further information or support, feel free to reach out to me. I’m here to help.Â … Read on…Weekend Work for Small Business: Website Review