Portfolio

Digital Content Specialist (Web and Email)

Unity World Headquarters

Digital Content Strategist working to update five (5) websites with the goal of merging them to one consolidated site (still in process).

Day to day includes multi-site audit. Re-optimizing and retagging 1000+ articles. Creating new email series, revising old content for best SEO practices, partnering with product developer and publishing team to align marketing goals. Partnering with business analyst to build and analyze reports and provide feedback to teams across channels and departments.

Partnering with events team (live and online) to build out marketing promotions for internal clients and new audiences. Training internal publishing and editing teams to ensure the use of SEO guidelines and best practices for editing for digital. Updating Youtube channel for SEO best practices and partnering with video team and social media team to ensure development of videos are created and shared optimally.

Work Samples

LGBTQ Resource Page

Welcoming Resource page for LGBTQ+ audience

Standing Together Resource Page

Resources to promote a spiritual view of diversity, equity and inclusion and systemic change

Spiritual Tools Resource Page

Tools for nourishing the spiritual life. Linked to Annual Themes

Unity or Unitarian

Sample article based on SEO research optimized image header, H1, H2, promotional call outs, linking

Unity.org Youtube Page

Update home page with optimized playlists

We are Praying With You — We are Praying with You Email Campaign

Newly developed email series conceptualized in March 2020

Postcards from the Village Email Series

Internal Monthly Email Series created to keep congregations connected

7-Day Kindness Challenge

Free drip email campaign to promote product

Weathering the Storm Resource Page

Free spiritual resources for tough times including booklets, video, audio and podcasts

Other Unity Writing Samples

A link to samples of my writing from Unity.org

Prayer for Children Series

Prayer resource for parents and teachers

Unity4Today Bi-Weekly Email Series

Spiritually nourishing twice monthly email series with magazine, book, video and digital content

Unity Village Website

New and revised Unity Village website

Unity Books Resource Page

Home Page for new Unity Books and Products

Unity Enlinea (Spanish Audience) Email Series

Free bi-monthly email for Spanish-speaking audience with linked resources

WordPress and SEO Clients

SEO, sitemapping and brand clarification. Brand research, keyword research, Google Search console integration and digital content writing. WooCommerce integration where applicable and blog writing.