Digital Content Specialist (Web and Email)
Digital Content Strategist working to update five (5) websites with the goal of merging them to one consolidated site (still in process).
Day to day includes multi-site audit. Re-optimizing and retagging 1000+ articles. Creating new email series, revising old content for best SEO practices, partnering with product developer and publishing team to align marketing goals. Partnering with business analyst to build and analyze reports and provide feedback to teams across channels and departments.
Partnering with events team (live and online) to build out marketing promotions for internal clients and new audiences. Training internal publishing and editing teams to ensure the use of SEO guidelines and best practices for editing for digital. Updating Youtube channel for SEO best practices and partnering with video team and social media team to ensure development of videos are created and shared optimally.
WordPress and SEO Clients
SEO, sitemapping and brand clarification. Brand research, keyword research, Google Search console integration and digital content writing. WooCommerce integration where applicable and blog writing.