Return Address

Return Address

The return address gives me pause. It’s not the name, not the street number Not the color of the Sharpie ink. I’d forgotten the lean of your Hand. That is, I didn’t forget it. I’d have Known it was from…

bias pleats

bias pleats poem

all the boys liked to grab sarah’s boob one or the other when they passed her locker like she was a sideshow attraction a free one they’d honk the flesh like an old car horn some even making the arrrooogah…


Getaway Poem

Let’s go on a little Getaway, a little road trip, let’s Escape the ho-hum, hum drum The wires, the cables, Electrical charges, the Notifications the reminders, let’s You and me just Getaway from it all let’s Dive into the drone…

The Wilderness Inside

wilderness inside

Arriving at the fair, this annual trek we Take to the hills of central Connecticut I marvel again at the size of the whole Ordeal, the mounds of raw chicken Cooking in even rows — The art projects Sorted by…

The ABCs of Band Names (and Other Diseases)

Band names diseases

Auto-Brewery Syndrome Basorexia Clinomania Dry Socket Excessive Sweating Flat Feet Galactorrhea Hot Tub Rash Iron Overload Jumping Frenchmen of Maine Kala-Azar Laughing Death Mary Hart Syndrome Nintendonitis Ototoxicity Pica Went the Magpie Qat Fever Rhinotillexomania Swimmer’s Itch Trench Mouth Underage…

Chubby Lady

Say hello to her, the person Who entered, You see her now? The chubby Middle-aged Lady in clunky boots with Gray streaks. Greet her since No one seem to have As yet. Hello lady: Sorry. I didn’t see you there.…

Free Time

In between time allotted for
Cooking and working and eating and sleeping
He stops and drops the
Research to
Put out my fire, to drag through
Miles of code for cockroaches
Crawling through the cracks.

In all the free time, stolen from
Retirees and stay-at-home mothers (and
Teachers in the summertime),
Volunteers pour batter into
Cupcake wrappers and scrape
Burnt soup from pot bottoms and
Then before bed, troll Walmart for
Polyblend socks on sale
To cover up rotting black toes.

After everything else is done at the
End of the day, kids gather up a
Minute to scrub crayon onto
Construction paper, launch letters
Across a page, piling the notes
For unknown soldiers and old folks
On the counter next to their
Lunch boxes.

Weekend Work: Create a Mailing List Using MailChimp

Create a Mailing List Using MailChimp

 Task 2: Create a Mailing List using 

Create a Mailing List using MailChimp

Weekend Work is the weekly series of strategy for business owners and creative entrepreneurs. Weekend Work is chunked tasks you can complete outside regular working hours.

 This Weekend’s Task: Create a Email List

Goal: Start an campaign. Use MailChimp’s free service to collect emails of customers and interested potential customers. Then use the list to reach them directly. 

This is the perfect weekend to get started on an email marketing campaign if you don’t already have one.

1. Don’t be intimidated by the words “email marketing campaign.” Services like MailChimp and Constant Contact have been around for years and have made email marketing simple and virtually free for small business owners.

2. Start now. If people have signed up for your email list, that means they are already interested in your products or services. Why would you fritter that resource away?

3. Create an account on MailChimp. Why Mailchimp and not Constant Contact? In a word, integration. MailChimp continually ensures its mail product will just plain work with all the leading email, social media and web platforms. It’s hassle free and, in addition, it continually refreshes its templates and designs to keep pace with design standards and trends.

The one thing you must know about email lists before you do anything.

You may be tempted to just import all of your business contacts to MailChimp and start emailing away.

NOPE. It is required by law that you receive express permission by a person to add them to your mailing list. Express permission means it is verifiable. It is required in the terms of use of all email marketing software. You can read more about the importance of permission here.

Get to Work: Take the Tutorial

MailChimp tutorials abound. I like NYCTechClub’s “How To Use MailChimp Tutorial – STEP BY STEP – 2016”, so I’ve posted it here.

Note: This tutorial doesn’t address collecting emails. Collecting emails (via Facebook, your website and beyond) is a separate task.

If you have questions on collecting emails, creating email campaigns or MailChimp in general, drop me a line. I am more than happy to help.